How to Grow Your Blog Into a Business

Most of the time, businesses start blogging as a way to build an audience. However, the reverse seems to be happening. More and more people with blogs are starting to monetize their traffic. It makes sense because one of the hardest things to do as a business owner is grow your traffic. If you grow your blog first, you already have a solid following to support your business idea.

Starting a blog is easy, but if you want to make money later, you need to think about your strategy and set yourself up for success. It’s important to know what you need to grow your blog and grow your traffic.

What is a Blog?

A blog is a weblog of content updated regularly. It’s an online publication written in a personal tone, meant to share opinions, teach others, develop a personal brand, or sell products or services. Blogging is fulfilling, but it also requires commitment.

It’s important to be consistent, no matter how often you publish. Your audience grows to expect your posts, so keep at it, and don’t disappoint them.

How to Start a Blog

Finding the time to flush out your ideas and do it consistently is the hardest part of blogging. Once you find the time, starting a blog is straightforward. Consider your opportunities to monetize your blog, determine your audience, and plan a publishing strategy.

You need to think like an entrepreneur to make this venture profitable in the future, so map out the groundwork for your distribution and monetization now.

Ways to Make Money

Most people think of running ads on their blogs as a way to make money, but there are other ways. Building a loyal audience is more important than building a big one, and you won’t earn the trust of your followers by spamming them with ads all the time.

Instead, think of ways you can sell physical or digital products that align with your audience. Sell your services as a writer or designer. Publish a book. Create subscription-based packages with platforms like Patreon. Do paid reviews or become an affiliate for other brands.

You have to enjoy blogging for it to succeed. Dedicate yourself to serving your audience as best you can.

Pick a Niche

With all of the information on the internet, it’s hard to stand out. Try to choose a topic that’s hard to find elsewhere. It’s also critical to choose a niche audience. There are so many internet users that it’s impossible to appeal to all of them.

You can focus on a specific location, present your content in a different style, or focus on a smaller segment of a bigger market. For instance, writing about steakhouses in Kansas City that serve steaks larger than forty-two ounces allows you to focus more deeply on your topic that choosing to write about steakhouses in general.

Choosing a Platform

When it comes to hosting your blog, you have two choices. You can host it yourself or host it on a paid platform. If you host it yourself, you have more customization options. You still have to pay a fee, but it’s less than a paid platform, and you have more flexibility in design.

Using a service to host your blog is the best option for those who don’t know a lot about design or HTML. Some options include Blogger and WordPress. Think about how you want to monetize your blog because not every platform gives you what you need.

You can also use free platforms like Medium or Tumblr. They have built-in audiences, making it easier for you to get started, but they provide less customization, and your blog design ends up looking like everyone else’s on the platform.

Picking a Name

This is a great time to think about what you want to name your blog. Unless you plan to build a personal brand or portfolio, don’t use your name. Think of something catchy, fun, and descriptive of your brand. This name should reflect your blog’s identity, add personality, and be easy to remember and type.

Groundwork for Growth

Thinking about how to grow your blog and having a solid plan in place helps you to build momentum quickly once you get started. If you don’t have a plan, you may end up struggling with distribution because you don’t have a strategy. Publishing is nerve-wracking, but having a plan can alleviate some of that.

Planning for growth involves collecting emails as soon as possible. Use a service like MailChimp to store your subscriber list and make distribution easy. It’s free for up to two thousand subscribers. You can also use MailChimp for signup forms, which is a critical piece of capturing this information.

Embed your signup forms directly into your content with a call to action to subscribe, so the experience is seamless for your audience and easy to manage for you.

Blogging can be stressful, but it’s also a blast. Use these tips to think about how you can grow your blog to make money later. The great thing about starting a blog is that you don’t have to quit your day job until you start making money. If done right, once you start making money, you’ll grow quickly.

START A ONLINE BUSINESS WITHOUT HAVING TO BUILD IT YOURSELF.

GO TO myturnkeyonlinebiz.com FOR FREE VIDEO THAT SHOWS YOU HOW.

 

 

 

The Four Ps of Marketing

Marketing isn’t easy, and without a proper marketing plan in place, your company may suffer. The main ingredients for a successful marketing campaign are the four Ps. These essential marketing items are product, price, placement, and promotion. To provide a positive experience for your customers, it is in your best interest to ensure that each P works with all the others.

It takes a lot of work and effort to determine what customers want and need, as well as identifying their shopping habits. Once these steps are taken, you will then need to produce your product, find the right price point, and promote it. All of these actions must be taken together to avoid problems. Let’s explore the four Ps of marketing, determine what they are, and how they work together.

Product

Your product is the heart of your business. It is near and dear to your heart, and if you’ve done your homework, it’s something that is unique to the market, allowing it to stand out from the rest of the competition. The challenge with any product, however, is remaining distinct and unique. From a product perspective, it is best if you have a solid understanding of what customers are looking for in regards to benefits and features.

It’s also imperative that you learn how they will use your product, that way you can make sure the product you’re offering fits their wants and needs. If the product doesn’t fulfill a need, it won’t be likely that customers will purchase it. Perform market research to have a good idea of ways your product will be used.

Price

Of course, your product is only going to sell if you set the appropriate price point. Your business will want to use production costs, projected fulfillment, and other key metrics to determine the proper price for your product. Make sure you are conveying the quality of your product to customers when considering the initial amount of your product. At the same time, do what you can to keep in mind how the price you select, along with costs of manufacturing and production, will have an impact on your product in the long-term.

Placement

In today’s market, placement is no longer simply about identifying the appropriate retailers or best locations. There are now many other channels and outlets to give consideration when thinking about your product placement. Where is the area with the highest foot traffic? Which retailer is showing growth and expansion? What businesses does it make the most sense to establish a partnership with?

These are all questions you will want to consider when it comes to product placement, but you’ll all need to think about the digital aspect of marketing. Will you want to have a social media campaign? Ensuring your product is in a spot which will gain traction and attention in the market is the key to successful product placement.

Promotion

With the continued growth and immersion of our lives into social media, it only makes sense to promote and market your product online. This means that your product marketing needs to be multi-pronged, something that did not require as much attention in the past.

Nowadays, customers want to see the product first-hand. They want to interact with it, ask questions about it, get answers about it and learn more about the brand, all from the comfort of their home. Provide high-quality videos and content to your potential customers, and they will reward you with their loyalty.

Take time to understand each of the four Ps and how they can make or break your marketing campaign. Have a strategy for each ingredient, and focus on trouble spots that may disrupt a successful product. Pay close attention to the four Ps of marketing, but also consider other marketing resources which can accentuate and highlight your product.

WOULD YOU LIKE TO START YOUR VERY OWN ONLINE BUSINESS?

GO TO myturnkeyonlinebiz.com FOR FREE VIDEO THAT SHOWS YOU HOW

 

How to Use Buyable Pins on Pinterest

Pinterest partners with Shopify so businesses can easily sell their products on Pinterest. Buyable Pins are a type of Pin that include a Buy It button. It lets customers check out and pay for things they find on Pinterest using their Apple Pay accounts or a credit card.

As a business, Buyable Pins are a game changer for your marketing and conversion rates. All you need to do is add the Pinterest sales channel to your Spotify account. It automatically enables Buyable Pins for everything you put on Pinterest.

If you understand the importance of using social media effectively, you know what implications this has. You already implemented an effective social media marketing strategy. Closing the gap between your marketing and your sales is easier now with Buyable Pins.

Why Sell on Pinterest?

Eighty-seven percent of Pinterest users admit to buying something they found while looking at Pinterest. The average order on Pinterest is $50. This is higher than all of the other social media platforms, meaning implementing Buyable Pins can help make Pinterest a major source of online orders and sales.

With over two million people pinning products every day, Pinterest is a gold mine of new consumers, impressionable browsers, and impulse purchases. This is ideal for you if you plan to grow your business. Buyable Pins provide the functionality you need to make these transactions happen.

Understanding Pinterest

While many people use Pinterest for inspiration when it comes to home decor, fashion, recipes, and much more, Pinterest is more than just a pretty face. In addition to a colorful board for you to pin and share, Pinterest is a massive sales channel, driving a higher order average than any other social media network.

It’s detrimental to your business to overlook this fact because as people browse for inspiration, the convenient Buy Now button could push them into the realm of purchasing. Especially when the Pin displays and in-stock notification, it’s tempting to make that impulsive purchase.

How Do You Sell on Pinterest?

Before the Buyable Pin button existed, businesses could use Rich Pins. Rich Pins allow users to see the price of your item and how much inventory you had in stock, but they still had to click the Pin, navigate to your e-commerce store, and make the purchase.

While Rich Pins have a higher click-through rate than normal Pins, they still don’t allow for the all-important purchase. With the implementation of Buyable Pins, users can safely and securely purchase items directly from Pinterest with a Shopify integration.

Not only is Shopify one of the best e-commerce website builders today, but the Pinterest integration makes it one of the best opportunities for business owners to sell more product directly on social media. It opens the door for more sales and makes it easy to connect with your target market.

While other social media sites have more users, Pinterest enables more targeted marketing, making it a better channel for selling more products. Pinterest users are already in the mindset to browse and learn more about your products, making it an ideal time to entice them with a Buyable Pin.

If you aren’t selling products on Pinterest yet, you need to consider it seriously. Partnering with the best e-commerce website in the industry makes this as seamless for you as it does the consumer. Your Shopify market is already set up, so it’s easy to make the transition, and well worth it.

READY TO START YOUR VERY OWN ONLINE BUSINESS!

GO TO myturnkeyonlinebiz.com FOR FREE VIDEO THAT SHOWS YOU HOW

How to Grow Your YouTube Following

 

Today, YouTube has over one billion viewers. If you aren’t using YouTube to grow your audience, you’re missing out on a substantial portion of the population, and a great way to increase your influence online. It’s not just viewers you need though. You need users that are actively engaged in your channel. YouTube is a massive opportunity to grow your following for the long-term.

Let’s take a look at some of the best ways to grow your YouTube following. There is no secret formula or unique guide to building up your user base. It’s merely being consistent, providing quality content, and rewarding those who follow you. What does that look like? Here are a few ideas.

Consistency is Key

As we previously mentioned, one of the keys to a successful YouTube following on your channel, and a loyal following is consistency. Pick a theme and stick with it. There’s nothing worse than finding a YouTube channel you like, only to discover that it’s changed direction or not what you thought it was. It’s a good, quick way to lose followers.

Build your brand, and doing it in a way that doesn’t require users to take a lot of time to figure out who you are and what you’re selling. Users subscribe for two reasons: 1) Because they like the content they just viewed, and 2) Because they expect more of the same in the future.

Figure out before you launch your channel what your premise and platform will be. Communicate it effectively across all of your videos so visitors will be able to identify your brand at a glance. You can do this in a variety of ways, whether it is through a channel trailer, via a pitch that lets users know when the next post will be, or through customized thumbnails which will grab the attention of visitors to your channel.

Quality Content

When a person is introduced to your channel, the more of our videos they watch, the higher the chance they will subscribe, thus growing your YouTube following. Watching your videos gives visitors an excellent opportunity to follow you, while also showing them why they should.

One way you can do this is by creating playlists of your content. Organize your videos in a manner that will get good traction through searching on YouTube. You can choose important keywords to drive traffic to your channel. Create themed segments with your videos, which allows you to have control over which video the user will see next. This is especially important as YouTube could wind up playing other content, as opposed to your own after the video is over.

When creating your content, be sure to make it viewable in a format conducive to a mobile device. That does not mean it needs to be recorded and viewed on a smartphone, but rather that you should keep in mind that a lot of content is seen on a mobile device. Create short, consumable videos that will keep followers returning on a regular basis, eager and hungry for more.

As stated previously, there’s no shortcut or secret recipe to growing your YouTube following. Anyone trying to sell you a “get rich quick scheme” is nothing but a waste of your time and money.

When it comes to your YouTube following, more often than not, quality trumps quantity, especially when it comes to your users. It’s more important to have an engaged, valued audience of a few thousand than it is to have a million followers who have no idea who you are or what you’re selling. Find your niche, create your content, and build your following.

READY TO START YOUR VERY OWN ONLINE BUSINESS

GO TO myturnkeyonlinebiz.com NOW FOR FREE VIDEO THAT SHOWS YOU HOW

Making Your Own Marketing Videos

Professional marketing videos promoting your business aren’t cheap. You get what you pay for when it comes to marketing your products and engaging your audience. However, there are tools you can use to accomplish these tasks without breaking the bank. You don’t need Hollywood; you just need fast and free.

Incorporating marketing videos into your strategy accomplishes several things:

  • Their versatility allows them to live in several places like Facebook, Twitter, YouTube, your website, and your blog.
  • They are eye-catching, enabling your audience to digest the same information in a more engaging format.
  • Marketing videos are easy to repurpose by trimming, expanding, or converting to GIFs for easy sharing. Infographics also make great videos.

How to Make a Video Like a Professional

You don’t need expensive equipment to make a great video. Sometimes you don’t even need your own footage. An idea is a great place to start. Try storyboarding your plan and writing a script. Find or create the footage you need. Edit it using an online app. Upload for viewing!

Free Stock Footage

Now for even better news. You don’t even need your own camera. Seriously. There are so many great places to find stock footage. You can repurpose existing photography, find material on stock footage sites, and shoot your own footage with your phone. It gives it a great, home video feel that appeals to today’s audiences.

Sites you can check out for stock videos include Videvo, Pexels, Distil, and Pixabay. They contain photos from around the world, high-quality graphics, and vibrant animations. Public domain sites like Pond5, Archive.org, and NASA contain historic footage and vintage videos. You can also find free audio on Freesound.org, Looperman, and Converse Sample Library.

 

Paid Music and Footage

Sometimes free just doesn’t cut it. But you don’t have to spend a fortune either. Audio Jungle and Video Hive have sounds, music, and video effects for you to sample. It may be worth the monthly subscription if you plan to continue making marketing videos.

Free Tools

You can use the live streaming feature on most social media platforms to create video. For producing quick, high-quality videos, there are a lot of free apps online. Some even come with their own library of stock images. Try Quik by Go Pro, Lumen 5, or Teleprompter Video Creator.

GIFs are gaining in popularity, and there’s one for every situation. Most social media platforms allow users to search for GIFs using keywords and respond easily to any comment. You can use Giphy to turn your marketing videos into GIFs in hopes of becoming the next internet sensation.

For editing, try Resolve for your desktop editing or Power Director for editing on your phone. They include professional features allowing for color corrections, stitching, object removal, and much more. If you use Power Director, you can shoot video, edit, and share directly from your phone.

Making Engaging Videos

Videos perform better and have more viral potential than text or photo. Often, people watch videos on social media with no sound, so use captions to garner more attention. Many social media platforms even autoplay videos with no sound at first, so with captions, your audience can pause to watch your video without extra clicking.

Use thumbnails to entice people to watch your videos. They provide a headline, or a snapshot of what your video is about, so use Canva to create something that grabs users attention. More importantly, make sure your marketing videos are responsive to mobile, since that’s most likely where people will watch them.

Don’t let the cost of professional video creation and editing stop you. You need competitive material, but you can do it all yourself and have fun in the process. Engage your entire team for a memorable experience, or use stock material to save time. Be resourceful and use the free tools available to you to create engaging content that doesn’t cost a fortune.

READY TO START A ONLINE BUSINESS WITHOUT HAVING TO BUILD IT YOURSELF.

Go to myturnkeyonlinebiz.com

Why your Small Business Needs Periscope

In case you aren’t sure what Periscope is, it’s a live streaming video app that was purchased by Twitter in 2015. The allure of Periscope is that it allows you to ‘Go Live’ from anywhere, at any time, while anyone in the world can watch you via your mobile device.

There are over ten million users on the platform today, so needless to say if you’re not using it, you’re missing out on some markets that might be of use to your business. If you can conceive of any way your company can put Periscope to use, you should do so. Today.

So why does your small business need to be on Periscope? Let’s take a look at a few reasons.

Market Saturation

Or lack thereof. The market for Periscope isn’t as saturated as other social media behemoths like Facebook, Twitter or Instagram. It’s still in its growing phase, and hopping on board now would go a long way toward getting in ahead of the game.

Many large businesses have yet to make this technology a part of their marketing strategy, leaving plenty of opportunities for small companies to jump in and fill the gaps.

New Followers

A new social media platform means a new follower base. Those that follow you and your business on other social media sites are not necessarily the same ones that are going to follow you on Periscope.

The Periscope market offers a whole new list of bloggers, small business owners, and marketers that weren’t available before joining Periscope. Connecting with this group of followers provides the opportunity to move them over to your other social media platforms as well.

Engage in Real-Time

When it comes to engaging and responding to customers, nothing beats being able to see and react immediately via a live stream. Facebook and Twitter response times are nice, but customers will appreciate the immediacy and personal connection the Periscope provides.

Today’s society seeks instant gratification – we want it now – otherwise, users will move on and find what they want somewhere else. Periscope allows for real-time engagement and gives followers actively involved in the feed the answers they are seeking in the moment.

Showcase Your Business

Periscope provides an opportunity to show off your business and show followers what happens behind the scenes. Customers want authenticity, and what is more authentic than looking directly at your followers as you speak to them live?

You are no longer a faceless brand or company; people get to talk and interact with you, which drives the personal connect aspect of brand loyalty. Natural and organic conversation leads to followers knowing, liking, and trusting you, which leads to future decisions made in your favor.

Untapped Opportunities

Since Periscope is relatively new to the social media marketplace, businesses are still learning how to use the platform to interact with customers. The opportunities are limitless, but most commonly companies will offer live tutorials, product releases, special promotions, or live shows. Use your business to come up with new and creative ways to promote via Periscope.

Build Relationships

Communicating in real-time with followers offers the opportunity to have a more meaningful and involved discussion with someone. It can be fun to fully engage with those that are invested in your company and learn more about one another.

Consider for a moment what Periscope is offering. Through what other method can you pick up your phone, point it at yourself and begin communicating immediately with people from all over the world? If you’re able to do a good enough job of interacting and engaging with your followers, they might just buy what you have to sell. Check out DFY’s lead generation system for more information.

Best Browser Extensions for Social Media Marketing

We all find ourselves in the same routine day after day, clicking the same buttons, visiting the same URLs, going through all the same motions. If you’re like me, you’ve gotten pretty good at it. But sometimes turning on autopilot setting sets us up for failure when we’re not engaging our brain to do any thinking. We’re less creative, we’re less productive, and we’re bored.

Using browser extensions to automate some of those mundane tasks can help get you back on track. It saves things for you, so you don’t have to remember them, it streamlines your day, and it frees up your time to focus on the creativity that makes you good at what you do.

Buffer

Buffer allows you to connect social media profiles and then share directly from any website. If you do a lot of research for your campaigns and you find yourself saving these articles to share later, Buffer can help you organize them, so you don’t have to create a separate task list or schedule for sharing.

Highlight meaningful text within the article or right click on an image to share the picture directly. Twitter and Facebook connections come with built-in buttons for adding to your queues and scheduling future posts.

Giphy

Twitter and Pinterest now support GIFs, and many other social media sites and messaging services allow you to engage with your contacts using these hilarious online personality enhancements. It’s a lot easier to relate to your audience and convey how you feel through images rather than text.

Using the Giphy extension, you can search for GIFs and copy a shortened URL of any GIF you choose. Communicate with your target market quickly without worrying about copy all of the time.

Instagram for Chrome

If you find yourself always reaching for your phone to scroll through your Instagram feed, interact with your followers, or post a new picture, the Instagram for Chrome browser extension makes it easy to integrate Instagram into your day by keeping it visible while you’re working on other tasks. You don’t have to keep your phone handy and move away from the computer at all. You can even share images saved on your computer instead of having to transfer it to your phone to share it.

Riffle

Bring relevant insights to your Twitter stream with Riffle. When you click on the Riffle icon or Twitter username of a follower, lead, or influencer, the extension opens a display of user data including social media accounts, statistics, popular hashtags, mentions, URLs, and more. With visible, in-depth data, you can target your marketing to the appropriate audience at all times.

Klout

If you’ve ever wondered how your interactions and popularity measure up across social media platforms, Klout rescues you from calculating it yourself. Klout integrates the score right into your Twitter feed and other channels so that you can see an influence score right next to someone’s username. You can also use Klout to share directly from any website.

Ritetag

I may have saved my favorite for last. Sometimes I feel the effects of hashtag overload. Which hashtags are trending, which ones are people looking at, and which ones are so overused they have people rolling their eyes?

Ritetag analyzes your hashtag use and color codes them by popularity and strength. At a glance, you can see which of your hashtags has proved most useful in your campaigns and then build future campaigns around what works for you.

Take the guesswork out of your social media marketing campaigns by implementing some of the most useful browser extensions into your workflow. You can efficiently manage on-the-go platforms while you’re not going, making it simpler for you to balance your time and get things done. Check out my done-for-you system for more ideas.

Best Chrome Browser Extensions for Marketing

If you’re anything like me, your head is always full of to-do lists, passwords, reading material, and so many other things you can’t possibly remember. We all need a little help sometimes.

Especially in the world of digital marketing, there’s always a social media account to manage, marketing materials to write, and influencers to find. There are plenty of resources available to make life easier. Here are just a few that can help you organize your brain dumps.

Evernote Web Clipper

If you regularly save articles to reference later or take screenshots, Evernote helps to organize these things, so you don’t lose track of them. You can keep your bookmarks and tabs under control, while never forgetting where that article was that you wanted to read.

OneTab

My husband is the king of tabs. It drives me crazy. All the way across the top of his screen are these toothpick-sized things you can’t possibly click on let alone know what they are. Somehow, he still knows what every single one of them is and can return to it in a flash while I remain stumped as to how he can work that way. Until he asks me if I can find something on his computer for him. Um, no. I can’t.

Enter OneTab. The OneTab Chrome extension closes web pages but saves their URLs in a tab for reference later. You can feel better about ‘closing’ those tabs, knowing you can quickly return to them later.

Save to Pocket

Save to Pocket allows you to tag references, reading materials, and other examples for use later with just one click. The tags you assign allow you to sort them so you can keep organized notes for each blog, task, or assignment.

Grammarly

Grammarly is a glorified spell-checker. Plop text for your next blog post, email, or web page in the form, and it can identify improper grammar, word usage, punctuation, overused words, and more. It also suggests changes, so you spend less time editing.

KUKU.io

KUKU.io helps you schedule content for social media with a click. You can also share to multiple networks at the same time. Adapt your post to specific mediums with hashtags, pictures, or original content.

EmailHunter

You no longer have to search endlessly for contact information. EmailHunter finds the email addresses of your leads from LinkedIn pages or a company website and shows you confidence in the source with a percentage of reliability. You can use this service in conjunction with Rapportive to see if an email address is valid.

Rapportive

This extension validates the emails you add as recipients when drafting an email in Gmail. It helps you to reduce your bounce rate and associates each email with LinkedIn and other social profiles so you can gain valuable insights into your contact list before communicating.

Sidekick by Hubspot

Check open and click rates for your emails to help with statistics and tracking. You can schedule emails for later or review your activity history. Hovering over an email address shows the person’s title, company, social profiles and recent tweets.

Giphy for Chrome

 Search GIFs and add them to social media posts and emails by dragging and dropping. It’s fast and easy, with a massive library of relevant images, leaving you more time to draft meaningful content.

These should get you started down the path of time savings, organizing your thoughts, and creating more content to increase traffic and conversions. By keeping you sane, these tools reduce stress and condense your ideas into one easy-to-remember place. Check out my done-for-you system for more oragnization ideas.

Google vs. Yahoo For Marketing

You used to rely on word of mouth to get customers. Referrals were the name of the game for getting more business, and sometimes an ad in the local paper didn’t hurt. Things are different today because we operate in the digital age with a worldwide market. It’s not easy to reach your community, let alone the world. Even if you set up shop in someone’s backyard, they probably wouldn’t notice because their face is stuck in their phone.

There are more factors to consider when building an internet marketing plan than there used to be. You have a website and a blog already (at least I hope you do), and probably some social media accounts, but when it comes to advertising on search engines, things get a little tricky.

Google leads the search engine world in number of users, but don’t be too fast to discount Yahoo yet. Let’s take an in-depth look.

Google

Using Google Analytics tells you how traffic comes to your site, including demographic information like geographical location. These details help you narrow where you want to advertise on Google using pay per click campaigns. You can directly place your ads where you know potential clients see them.

Because Google AdWords is well-known, it’s more expensive. It costs nearly three times as much as advertising on other search engines, but you’re also paying for volume. Google controls sixty-seven percent of search marketing. You will likely get a more significant return on investment with Google over time.

Google provides a little more flexibility in keywords than other search engines do. You don’t have to worry about targeting specific words or phrases to get the recognition you want because Google is intelligent enough to crawl for closely related searches and return appropriate results.

Google has also made setting up AdWords easier than most other search engine ads because Google products like Google Tag Manager and Google Analytics are easy to integrate. There are benefits to keeping all of your marketing and analytics in one place if you can afford to do so.

Yahoo

Let’s clear something up before we jump into the benefits of using something other than Google. Bing controls the Yahoo search engine, as well as that of all of their affiliates like duckduckgo.com and slickdeals.net. With Yahoo behind them, Bing continues to grow, so don’t underestimate the power of this team.

Bing and Yahoo rankings are virtually identical even though your search in each engine may return different results. Also, consider that many cell phone providers have made deals with companies like Yahoo to be the default search tool for mobile.

Markets exist regardless of your personal preferences. You may not use Internet Explorer anymore, but some people do. Why? No idea. The point is, just because you like or use or advertise on Google, doesn’t mean everyone does.

It would be difficult to spend the same amount of money on Bing or Yahoo using pay per click because there’s not enough volume. But performance makes up for this. You get more for your dollar, and if optimized correctly, your ads will land on the same corresponding pages, meaning they have the potential for the same click-through rates as Google.

Yahoo’s network of search engines makes the audience quality fantastic, so even at a smaller volume, you get a high concentration of quality clicks. Bing also has options that Google AdWords doesn’t. Advertising on Bing gives you transparency to the websites where your ads are running, allowing you to exclude poorly performing ones. You can also run segmented campaigns to run ads exclusively on specific search partners.

However, setup isn’t easy. It takes more work to integrate with things like Google Analytics or Google Tag Manager because Yahoo and Bing aren’t Google products (obviously). What you don’t spend in money, you may spend in time. Regardless, Yahoo tends to have better conversion rates, and cost per conversion is cheaper.

We’ve established that Google has more volume, but Yahoo and its affiliates have higher quality. Any advertising platform will eat you for breakfast if you let them. You have to set bids and control the parameters of your campaign no matter which one you use.

If you already use Google’s suite of products and you don’t have time to configure a new service or optimize your keywords, Google is probably the best choice for you. However, if you are running ads under budget constraints, you may want to consider Yahoo. If you want to optimize nearly one hundred percent of the market, I would recommend using both to measure the quality of each campaign and find what works for you. You can also check out my done-for-you system for more advertising ideas.

Best Mobile Apps for Marketing

It’s easy to hunker down and turn off distractions to get things done on your computer. But in an increasingly mobile society, sometimes you need to work on the run. With the wealth of apps available today, you can leave your bulky computer behind and work efficiently with your phone on the go.

Tweetbot

Sometimes a never-ending list of tweets is hard to sift through for relevant content topics or sort out what you care about most. Tweetbot organizes your feed however it’s most productive for you. Whether it’s a list or a channel, Tweetbot can separate your stream so you can tweet or reply directly in the app in a more digestible way.

Flow for Instagram

If you’re a heavy iPad user, you’ve noticed that your Instagram feed doesn’t look quite right. The official Instagram app doesn’t render well across devices, but Flow provides a solution. With a display made for iPads, you can browse, follow, comment, or like from the app without dealing with stretched images.

Dropbox

File management is a huge part of an organizational workflow. Instead of making a note for yourself to follow up when you get back to the computer, download the mobile Dropbox app to preview files like images, or share them for an upcoming campaign.

Nimble

Keeping in contact with influencers is critical for marketing managers. The Nimble app integrates with the social profiles for each of your contacts so you can stay connected to your network no matter where you are. Sync your phone’s contacts with Nimble so it will search for new social media profiles to follow.

Mention

Mention listens, so you don’t have to engage as often. You can focus on other things while Mention finds brand mentions all over the web from blog posts, social media updates, or anywhere someone mentions your keywords. Use these mentions to follow up and stay in contact without the effort.

IFTTT

IFTTT stands for If This, Then That. There are hundreds of recipes to choose from and implement, or you can create your own. Relevant social media sharing gets an upgrade by setting up your profiles to share only when they meet specific criteria.

Aviary

Supercharge your editing power by using Aviary’s suite of editing tools. You can edit existing images or create new ones. With more filters and advanced options that your phone’s default tool, you can share moving images and stand out from the competition.

Flipboard

Link your social media accounts, set up content preferences, and organize categories in this RSS feed in a flippable format. Discover new content, stay relevant on any topic, and quickly swipe through for the latest updates.

Prismatic

Prismatic delivers content catered to your interests, so you don’t have to go looking for it. The more you use it, the more it learns about your tastes, so each individual gets a fully customized stream. It gets smarter, so you get smarter.

Dashboard for Google Analytics

Get the best Google Analytics right on your phone. You can check traffic stats and campaign results on the move, and it shows a visually stimulating display of all the same analytics you find on your desktop. It’s great for managing your social media campaigns.

MailChimp

Forgot to send out that marketing email before you left the office? No problem. The MailChimp app is a helpful way to manage your campaigns from anywhere. You can control lists, send campaigns, and view stats all from your mobile device. If you use an iPad, you can download the companion app to edit on the go.

Quora

Marketing specialists always strive for relevance to their audience. It’s the best way to reach people, promote your brand, and influence the online community. But it’s not always easy to know what people think of you, the latest trends, or what’s happening in their neighborhood.

Quora crowdsources answers, so it’s an excellent source for information and content ideas. You can post questions and answers, or search trending topics to gain valuable insight into products or services.

In our increasingly mobile society, it’s hard to move and work at the same time. These apps make it easier to stay connected to your network of leads, influencers, competitors, and campaigns so you can increase productivity and remain relevant every day. Check out my done-for-you system for more ideas.